Dr. Toni Schmader holds the Canada Research Chair in Social Psychology at the University of British Columbia and the Director of the Engendering Success in STEM Consortium.
She has served as an Associate Editor at the Journal of Personality and Social Psychology and Personality and Social Psychology Bulletin and on the Executive Committees of both the Society for Personality and Social Psychology and the Society of Experimental Social Psychology. She has published over 70 peer-reviewed journals and book chapters and co-authored or edited two books.
Her research examines the interplay between self and social identity, particularly when one’s social identity is accord lower status or is targeted by negative stereotypes. In exploring these issues, her research draws upon and extends existing work on implicit gender bias, bias mitigating interventions, social stigma, social justice, social cognition, intergroup emotion, self-esteem, and motivation and performance.
Dr. Schmader's secondary research areas are Clinical, Cognitive Science and Health.
Schmader, T., & Sedikides, C. (2017). State inauthenticity as fit to environment (SAFE): Implications of social identity for fit, authenticity, and self-segregation. Personality and Social Psychology Review.
Hall, W., Schmader, T., & Croft, E. (2015). Engineering exchanges: Women’s daily experience of social identity threat in engineering cue burnout. Social Psychological and Personality Science, 6(5), 528-534.
Croft, A., Schmader, T., & Block, K. (2015). An underexamined inequality: Cultural origins and psychological barriers contributing to men’s underrepresentation in communal roles. Personality and Social Psychology Review, 19, 343-370.
Lickel, B., Kushlev, K. , Savalei, V., Matta, S. & Schmader, T. (2014). Shame and the motivation to change the self. Emotion, 14, 1049-1061.
Croft, A., Schmader, T., Block, K., & Baron, A.S. (2014). The second shift reflected in the second generation: Do parents’ gender roles at home predict children’s aspirations? Psychological Science, 25, 1418-1428.
Inzlicht, M., & Schmader, T. (Eds.) (2012). Stereotype threat: Theory, Process, and Application. Oxford University Press.
Croft, A., & Schmader, T. (2012). The feedback withholding bias: Minority students do not receive critical feedback from evaluators concerned about appearing racist. Journal of Experimental Social Psychology, 48, 1139-1144.
Holleran, S., Whitehead, J., Schmader, T., & Mehl, M. (2011). Talking shop and shooting the breeze: Predicting women’s job disengagement from workplace conversations. Social Psychological and Personality Science, 2, 65-71.
Forbes, C.E., & Schmader, T. (2010). Retraining implicit attitudes and stereotypes to distinguish motivation from performance in a stereotype threatening domain. Journal of Personality and Social Psychology, 99, 740-754.
Schmader, T., Johns, M., & Forbes, C. (2008). An integrated process model of stereotype threat effects on performance. Psychological Review, 115, 336-356.
- European Association of Social Psychology Theory-Innovation Award (2020-2021)
- Canada Research Chair (2011-2016 & 2014-2019)
- Society for Personality and Social Psychology Daniel M. Wegner Theoretical Innovation Prize (2018)
- Killam Faculty Research Prize (2013)
- Society for Personality and Social Psychology Fellow (2012)
- Society of Experimental Social Psychology Fellow (2009)