Social psychologist Toni Schmader receives EASP Theory-Innovation Award

Dr. Toni Schmader

Psychology professor Toni Schmader and her research collaborator Constantine Sedikides have been recognized by the European Association of Social Psychology (EASP) for their article State authenticity as fit to environment: The Implications of social fit, authenticity, and self-segregation.

This work introduces a conceptual framework to understand how social identities motivate the situations that people either approach or avoid.

“This paper articulates how and why feelings of authenticity drive people to self-segregate into different spaces. I’m honoured to have this work recognized especially at a time when the topic seems so relevant to social and political divides.”
Professor, UBC Psychology

The EASP promotes excellence in European research in the field of social psychology by recognizing achievements in social psychological research. The EASP Theory Innovation award recognizes the author or authors of one article, book, or book chapter that has made outstanding innovative contributions to theory in social psychology.

Join us in congratulating Dr. Toni Schmader on this significant award!



Dr. Toni Schmader, Canada Research Chair in Social Psychology at UBC, is the Director of the Social Identity Laboratory and Director of Engendering Success in STEM, a research partnership to investigate evidence-based best practices aimed at improving women’s experiences and representation in STEM. Her research examines the interplay between self and social identity, particularly when one’s social identity is accorded lower status or targeted by negative stereotypes. In exploring these issues, her research draws upon and extends existing work on implicit gender bias, social stigma, social justice, social cognition, intergroup emotion, self-esteem, and motivation and performance.