Dr. Jiaying Zhao part of new collaboration to create innovative methods to value earth observations



Image of Continents, Earth, World

Image of the Earth by Gerd Altmann from Pixabay

Dr. Jiaying Zhao joins a new international consortium to create innovative methods to value earth observations in order to serve science and society.

The Collaborative Network for Valuing Earth Information (CONVEI) consortium includes National Aeronautics and Space Administration (NASA), the National Oceanic and Atmospheric Administration (NOAA), and the United States Geological Survey (USGS), and is led by the World Wildlife Fund (WWF). The collaboration brings together expertise from different disciplines, including educators, economists, humanitarians, and psychologists.

“I’m extremely honoured to be part of this consortium and I look forward to exploring how earth information can be used to guide decision making to advance human and planetary well-being.”
Professor, UBC Psychology and Canada Research Chair in Behavioural Sustainability
CONVEI members gather for a group picture at their first workshop in May 2023.

CONVEI members at their first workshop in May 2023. Photo credit: Judi Gould

CONVEI will use Earth data to inform decisions and the collaboration will bring new perspectives to understanding how Earth observations can change perceptions, behaviours, and decisions and influence social and ecological outcomes.

Jiaying Zhao

Jiaying Zhao

Dr. Zhao (she/her), a behavioural scientist in UBC’s department of psychology and Institute for Resources, Environment and Sustainability, uses psychological principles to design behavioural interventions to promote actions to mitigate climate change, increase recycling and composting rates, and encourage biodiversity conservation actions.


Some of this content was adapted from NASA’s Applied and Earth Science’s announcement, written by Lia N. Poteet.