Dr. Jiaying Zhao (centre) and the Decision Insights for Business & Society (DIBS) Team. Photo credit: Sauder School of Business.
Congratulations to Dr. Jiaying Zhao, who was recently named a UBC Sauder Distinguished Scholar.
The Sauder Distinguished Scholar Program recognizes exceptional researchers in other faculties who promote Sauder’s research mission through collaboration and engagement. This program is intended to enhance research collaboration between Sauder and researchers in other faculties.
Dr. Jiaying Zhao, behavioural scientist, is a core team member of the Decision Insights for Business & Society (UBC-DIBS), a behavioural research and policy solutions initiative at UBC Sauder School of Business. In March 2023, UBC-DIBS received funding through the UBC Research Excellence Clusters initiative.
“This award provides me with valuable resources and opportunities to participate in the research community of the UBC Sauder School of Business. I'm incredibly grateful and excited about it!”
Dr. Zhao joins Dr. Jessica Tracy, a professor in the department of psychology, who is also a UBC Sauder Distinguished Scholar.
“Cross-faculty collaboration is so important for building a comprehensive, theoretically sound and applicable psychological science. By talking regularly, and even collaborating, with faculty members from other disciplines, we can integrate a much broader range of ideas and findings into our own work, making our theories that much more interesting and relevant.”
Jiaying Zhao (she/her) is the Canada Research Chair in Behavioural Sustainability and an Associate Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC. As the director of the Behavioural Sustainability Lab, she uses cognitive principles to design behavioural solutions to address sustainability challenges. In reaching this goal, she aims to understand how cognitive mechanisms generate behaviour, and more broadly, to use behavioural insights to inform the design and the implementation of public policy.
