On the UBC Vancouver campus, the walls do ‘speak’ and apparently, some far more persuasively than others.
To assist the UBC Campus Sustainability Sort it Out program and to underline the campus as a ‘living lab’, the UBC Department of Psychology monitored the recycling outcomes at two popular eating areas in two very differently designed buildings on the Vancouver campus: the Student Union Building (SUB) and the Centre for Interactive Research on Sustainability (CIRS).
The question posed by the study leads, psychology grad student Alessandra DiGiacomo and second-year law student David Wu: Can a ‘green’ environment subliminally influence more people to sort, separate and recycle their post-meal disposables?
The answer: yes and in a significant way.
Read the full story in Connected by Commitment: The University of British Columbia’s (UBC) 2013/14 Annual Report
UBC Psychology research a feature story in UBC's 2013/14 Annual Report
July 17, 2014
