Psychology Climate Research

From decision-making to understanding how our values shape how we interact with the nature, psychology offers unique insights into climate change.

Below is a snapshot of how UBC Psychology is uncovering the human side of the climate crisis.


How a lottery-style refund system could boost recycling

Would you rather have 10 cents in your pocket or a 1-in-10,000 shot at $1,000? Many people would choose the latter and that could be the key to getting people to recycle more, Dr. Jiaying Zhao has found.
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Nature is a bipartisan love affair if we stick to the basics

Matthew Billet and Ara Norenzayan found that no matter their political stripe, people value nature for the same big reasons: survival, the beauty of the outdoors, and leaving something for future generations.
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This turtle helped reduce plastic waste in a building

Dr. Jiaying Zhao and Yu Luo placed the turtle’s picture above recycling bins in an office building and found visualizing marine consequences of plastic pollution prompts people to reduce their plastic waste.
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How to talk to people about climate change

Psychology research may offer some insight, examining biases towards climate information and offering tools to overcome these and communicate climate change more effectively.
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Nature vs. urban: What we look at impacts how we think, walk

Dr. Todd Handy found that exposure to urban scenes requires more cognitive resources than exposure to nature scenes.
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